$BTC Binance Pizza is an initiative by Binance to celebrate Bitcoin Pizza Day, marking the first real Bitcoin transaction (10,000 BTC for two pizzas in 2010). Global events include a pizza-making competition in Italy, pizza trucks in Vietnam, Bahrain, Brazil, and parties in countries like Cambodia, Uruguay. Online, Binance hosts Collect & Win, giving away BTC and NFTs to those who collect enough pizza ingredients. In 2024, Binance will reward 500,000 USDT to individuals who invite friends to trade. The event promotes community, raises awareness about crypto payments, but strict regulations may limit the impact of such programs in the future.