📢 Marketing is the process by which a product or service is presented, promoted, and sold to customers. Its goal is to understand the needs and wants of the customer and promote the product or service accordingly, so that the customers are interested in buying it.

🛒 Traditional Marketing

Traditional marketing refers to all the promotion methods that were prevalent before digital media. This type of marketing usually uses media such as billboards, newspapers, television, radio, posters, flyers, and point-of-sale displays. Traditional marketing mainly targets local and traditional customer bases.

🛍️ Digital Marketing

Digital marketing refers to a marketing method that relies on digital platforms or internet-based media. It includes social media marketing (e.g. Facebook, Instagram, Twitter), email marketing, content marketing, search engine optimization (SEO), Google Ads, and various online advertising campaigns. It is very effective in reaching customers worldwide.

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