i've invested in enough crypto startups to watch companies run out of cash from over-hiring, over-spending on marketing and thus letting costs get out of hand

at @RektBrands we are a team of just three full-time people including myself, and we don't take salaries.

i'm a believer in working hard and doing shit yourself if you can do it, and between us we've worked hard hours to make things happen with limited spend.

runway isn't even a factor in my head because i have intentionally structured this company to last forever if it needs to.

we took a big gamble with @rektdrinks and so far it has paid off. two big sellouts (and hopefully more coming) is now going to allow us to grow REKT aggressively, all while remaining a lean and profitable operating machine.

i have never run a business before and i'm new to this, but i have analysed enough companies in my tradfi days and invested in enough things to know where things go wrong and when things have massive growth potential, and i fully believe this is gonna help steer the ship in the right direction.

the most common question i am getting right now is "how does $REKT fit into all of this?", and i shall be explaining this in coming days.