Lucie, the pseudonymous marketing lead for the Shiba Inu (SHIB) team, has taken a firm stance against the growing trend of other crypto projects using SHIB burns as a marketing gimmick. In a recent statement, she criticized projects that burn SHIB tokens solely to boost their own visibility—without contributing any real value to the SHIB ecosystem.
Lucie Calls Out the "Crypto Nonsense"
Labeling the practice as “the biggest crypto nonsense” she’s seen, Lucie emphasized that leveraging unrelated, often obscure tokens to burn SHIB is misleading and ineffective. According to her, if a team genuinely wants to support its token, it should either conduct direct burns or increase its token buybacks—without piggybacking on the Shiba Inu name.
> “Without proper, persistent daily burns, it’s all nonsense,” she stated, citing SHIB’s own journey as evidence that one-off events don’t move the needle.
Past Gimmicks Offer No Long-Term Value
Despite several massive SHIB burns carried out by external projects—such as CENT and SquidGrow—Lucie remains skeptical. These burns, while large in volume (billions of SHIB at a time), didn’t yield meaningful long-term results due to their one-off nature.
ChatGPT Agrees: “Just a Gimmick”
Lucie even took the conversation to ChatGPT, asking the AI for its perspective on this controversial trend. The AI agreed with her, stating:
> “Burning your favorite asset by buying an unrelated, unknown 'burn' token is just a gimmick—and often a trap.”
Instead, ChatGPT suggested that projects looking to implement burn strategies should do so transparently and consistently, either through direct burns from supply or revenue, or by enabling community-supported burning mechanisms.
Daily Burn Progress
According to data from Shibburn, the SHIB community collectively burned 28.7 million tokens in the last 24 hours—a modest 1.76% increase in the daily burn rate. While incremental, it shows ongoing support from the community, in contrast to short-lived, attention-seeking burns from unrelated tokens.