DYOR. Out Case of Mars4
a 2021 #P2E metaverse game, lets players buy NFT land plots on a virtual Mars, build, and earn via MARS4 tokens.
Growth Strategy
Started with ~10k community members and a $500k budget. Focused on reach → trust → conversion.
Spam Shilling: 200 posts on X, Telegram, Reddit (Jul–Sep 2021) added 15k Telegram subs, 300k reach ($10k).
Native #Shilling : 50+ posts/mo on X, Discord, Reddit drove 500 leads, grew Discord to 32k ($15k).
DM Shill : 2,000 messages during March 2022 listing converted 5% to 100 token/NFT buys ($5k).
Influencers: 10 YouTube/X posts reached 500k, added 2k users ($50k).
KuCoin Listing: Boosted trust, added 10k traders ($200k).
Airdrop: 133k tokens (Dec 2021) drew 500+ participants ($20k).
Challenges
Demo delay in June 2022 sparked Discord backlash. Fixed with a YouTube AMA and bonus tokens, retaining 80% of users.
Results
90k #Telegram , 43.9k X, 32k Discord subs (80% above KPI).
60k NFT plots sold (6x target), $250k in one day.
2M+ media views, mentions on Bitcoin.com.
Nailed KPIs. Earlier influencer push could’ve scaled faster.