Behind Binance Alpha: New Growth Strategy in the New Round of Attention, Liquidity, and User Traffic Wars
In fact, during the previous rounds of competition, Binance's layout has been somewhat slow, for example, during the inscription period, OKX Wallet seized the opportunity early (Binance Wallet only entered the inscription market in April 2024, and within a few months the inscription market cooled down). In the last Meme season and AI season, the Solana ecosystem was evidently at the core of liquidity and volatility, especially as markets like PumpFun continued to become massive pumps, while BNB Chain, backed by the giant Binance, remained lukewarm, lacking standout coins and vibrant trading markets.
On the other hand, the rise of on-chain derivatives markets is also impacting Binance, including the emergence of platforms like HyperliquidX, which is attracting a wave of users and funds to the chain. Therefore, under the pressure from multiple fronts, Binance is actually feeling quite a pinch. Thus, the launch of Binance Alpha in December last year clearly indicates its intention:
On the other hand, the rise of on-chain derivatives markets is also impacting Binance, including the emergence of platforms like HyperliquidX, which is attracting a wave of users and funds to the chain. Therefore, under the pressure from multiple fronts, Binance is actually feeling quite a pinch. Thus, the launch of Binance Alpha in December last year clearly indicates its intention:
Disclaimer: Includes third-party opinions. No financial advice. May include sponsored content. See T&Cs.
BNB
849.23
+1.96%