What is Pepe? PEPE is a meme token governed by the community, inspired by the internet character Pepe the Frog, a well-known figure in online meme culture. The project, launched in April 2023, aims to capture the carefree and humorous side of cryptocurrency by creating a token focused on internet culture and community participation. Instead of focusing on complex use cases or utility, PEPE is built on the idea of shared entertainment and cultural significance.