Apple Eyes iPhone 17 Price Hike Amid Ongoing Tariffs, Distances Itself from Blame

Apple Weighs Raising iPhone 17 Prices as Tariff Pressure Mounts — Avoids Taking Responsibility

Facing Persistent Tariffs, Apple Considers iPhone 17 Price Increase While Shifting the Narrative

Apple May Raise iPhone 17 Prices Due to Tariffs, but Stays Silent on Accountability

Apple Considers iPhone 17 Price Surge Under Tariff Strain, Keeps Public Relations Clean

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Apple is considering raising prices for its upcoming iPhone 17 lineup this fall, a move it hopes to justify with new features and design upgrades, according to The Wall Street Journal, citing people familiar with the matter.

Sources say the company is determined to avoid any appearance that price hikes are a result of U.S. tariffs on Chinese goods—tariffs that still apply to smartphones and affect most apple devices, which are assembled in China.

On Monday, the U.S. and China agreed to suspend most of the tariffs imposed during their trade war. However, a 20% tariff enacted by President Trump early in his second term—citing China’s alleged role in the fentanyl trade—remains in effect and continues to apply to smartphones. Meanwhile, a separate “reciprocal” tariff on Chinese goods, previously at 125%, will temporarily drop to 10% under the new agreement. Smartphones and select electronics have been exempted from this specific duty.