The First Theory of Demystification: The Matters of DEX

In every cycle, a large number of different DEX will emerge, but are there really that many differences between them? Are the project teams really that fantastical?

Previously, I have seen some DEX project teams; the tech-savvy ones love to promote various model advantages, while the finance-savvy ones love to boast about having xxx behind them.

Before that, we need to clarify what the core positioning of DEX is — casino.

Every transaction you make is no different than exchanging real money for pachinko balls in Japan.

Based on this, one key point for a DEX to succeed is — make everyone spend money without feeling it, and make everyone enjoy spending.

You will find that mainstream well-known DEXs have extremely streamlined UIs in their trading interfaces, with no candlestick charts, just a few simple buttons, and even the word 'sell' does not appear throughout the process.

Most people do not care whether your machine uses screws made with high precision in Germany, nor do they care which factory owned by which boss manufactured your machine. What they care about is whether they can win and whether they can feel pleasure.

Thus, to assess the strength of a DEX, one should look at their customer acquisition ability and retention ability, and only then their financial strength. Technical strength can be directly passed; there is no technical aspect in making DEX.