The cryptocurrency market in Japan is witnessing an investment boom from listed corporations, with the latest name being Beat Holdings Ltd. – a company that has sharply increased its Bitcoin investment limit from 6.8 million USD to 34 million USD, primarily focusing on ETF funds like BlackRock’s iShares Bitcoin Trust (IBIT).


This move shows that the treasury reserve strategy using Bitcoin is rapidly spreading in the Japanese business community, following in the footsteps of Metaplanet – a 'Japanese version of MicroStrategy.'



💰 Increasing investment limit nearly 5 times: What is Beat Holdings doing?


#BeatHoldings – a company listed on the Tokyo Stock Exchange and headquartered in Hong Kong – has just announced an increase in the investment ceiling related to Bitcoin from 6.8 million USD to 34 million USD.


Currently, they own 131,230 units of BlackRock's IBIT ETF, with an average purchase price of $49.49 per unit. As of May 9, IBIT was trading at $58.66, yielding an unrealized profit of over 681,000 USD for the company.


To continue purchasing more, Beat has withdrawn about 2.8 million USD from its revolving credit line, agreeing to pay about 150,000 USD in interest by the end of 2025.



📦 Bitcoin has become the main reserve asset.


From February 2025, Beat Holdings officially switches to using Bitcoin as a strategic reserve asset for its treasury. They purchase both Bitcoin directly and through ETF products, such as BlackRock's IBIT.


In its latest statement, the company emphasized:



“As the world faces de-globalization and trade wars, governments often loosen monetary policies, inject liquidity, and this tends to drive up the value of risk assets like Bitcoin.”



According to Beat, Bitcoin is increasingly seen as a hedge against inflation, weakening currencies, and geopolitical volatility, a trend that companies are leveraging to protect long-term cash flow.



🏦 Following Metaplanet – the company aiming for 10,000 BTC.


Beat is not a pioneer. Metaplanet Inc. – another Japanese company – has gained global attention by owning over 5,500 $BTC worth approximately 571 million USD, with a goal of reaching 10,000 BTC by the end of 2025.


Metaplanet's strategy is likened by international media to the 'MicroStrategy of Japan,' mimicking the aggressive investment strategy in Bitcoin that Michael Saylor implemented in the United States.



📊 What signals are there for the crypto market and users?


The fact that Japanese companies – the third-largest economy in the world – are heavily investing in Bitcoin through ETFs indicates:



  • Positive sentiment from institutions towards Bitcoin is spreading.



  • Bitcoin ETFs are becoming a preferred, safer, and more transparent investment tool.



  • Japan could become the new center of the crypto wave in Asia, alongside South Korea and Singapore.





💡 For crypto users in general, this is a sign that institutional money is returning, which may support the upward trend of BTC and related assets in the near future.





🚨 Warning: Investing in cryptocurrency carries a high level of risk. Please do thorough research before participating. Not everyone is suited for this market.