The Web3 market in 2025 is not peaceful.


From the trading volume of meme coins on the Solana chain surpassing Ethereum, to the rapid rise of AI + DeFi hotspots, to the resurgence of RWA narratives, and the regulatory and stablecoin games driven by the 'Trump return' topic...

Narratives are quickly shifting, users are quickly moving, and attention is accelerating towards fragmentation.


In such a highly fluid market, a tweet that 'chooses the wrong KOL' can lead to budget sinking at best, and at worst, user cognitive mismatch and negative word-of-mouth.

KOL marketing in Web3 is no longer as simple as 'finding someone with many followers to post once'.

It is a deep collaborative game of goals, scenarios, content adaptability, and audience structure.

🧠 Step 1: Clarify marketing goals, match KOL strategies

Different marketing goals have completely different selection criteria for KOLs.

👉 In CryptoBoost's KOL task system, each KOL is tagged with multi-dimensional labels:


Track adaptability (DeFi, GameFi, NFT, Infra, RWA…)

Content format (real-time, long graphics, deep posts, interactive, airdrop sharing…)

Platform activity (X/Twitter, YouTube, TG/Discord)

Historical conversion ability (exposure, click-through rate, interaction rate, community feedback, etc.)

……

Thus, marketing goals are no longer decided randomly, but data-driven, with tasks reverse-engineering KOL combinations.

🌎 Step 2: For different track projects, how to select KOLs with 'consistent content context'?

🔷 1) AI + DeFi / Infra track


Features: Complex narrative, high user cognitive threshold, requires explanatory content guidance

Recommended KOLs: Educational, in-depth infographic types, on-chain tool KOLs

Content strategy: Structured long graphics, functional analysis long posts, cross-platform (YouTube) demonstration recommendations

🧠 KOLs focused on AI infra in the CryptoBoost KOL database, such as 'Xiaoman Science Popularization', 'Web3 AI Digest', etc., have content capabilities that are three times above average, with click/save rates far exceeding those of general traffic bloggers.


🔷 2) Solana / Meme hotspot projects


Features: Strong emotion-driven, fast dissemination rhythm, short placement window

Recommended KOLs: Meme experts, emotional KOLs, local language meme culture participants

Content strategy: Light graphics, light text, strong visual highlights, using local languages (such as Turkish, Spanish, Indonesian)

🧠 These types of KOLs are classified internally at CryptoBoost as 'explosive short post KOLs'. They may not have the most followers, but they have strong topic engagement ability within meme projects and a wider dissemination level.

🔷 3) RWA / stablecoin / fiat payment track


Features: Strong compliance attributes, narratives leaning towards realistic finance, requires credibility.

Recommended KOLs: Financial background types, OGs with real identities disclosed, YouTube interpretation bloggers

Content strategy: Video explanations, long graphic narratives, compliance comparisons, stablecoin circulation logic

🧠 Corresponding KOLs are mostly concentrated in the Middle East, Latin America, and SEA regions. The CryptoBoost KOL system has a priority mechanism for KYC/real-name verified KOLs specifically for 'financial projects' to ensure project compliance.

📊 Step 3: Choosing people is not as good as choosing a 'combination' — multi-level linkage strategies are more effective

An efficient KOL communication chain does not rely solely on one 'Super KOL', but is connected through a tower structure:

  • Top level: 1-2 big accounts complete brand anchoring

  • Mid-level: 5-10 medium accounts complete content explanation, dissemination

  • Bottom level: Multi-language / multi-region accounts achieve local community dissemination, community expansion

This approach not only enhances the explanatory power of the content but also improves link coverage.


CryptoBoost's 'task package model' is designed on this logic, with each campaign being:


The system matches KOL combinations based on goals → breaks down content needs → outputs scheduling task list

Make 'KOL selection' shift from emotional to engineering.

✨ A good KOL is not the one with the most fans, but the one that fits your project lifecycle.

Are you in a cold start? Are you at the peak of popularity? Are you doing on-chain education? Or are you doing airdrop traffic?

Different stages, different needs, different contexts.

Choosing KOLs means choosing who you want to help you tell stories, help you construct cognition, help you break through growth links.

Don't ask 'who should I invest in' anymore,

You should ask: 'Which type of content and persona fits my current goal?'

Smart projects are no longer 'looking for KOLs',

But in 'building a distributed influence network'.

How do you want to choose? How do you want to tell? Who do you want to help you express your value?

From here, the data will tell you the answer.

---

This article is produced by CryptoBoost | AI-driven Web3 marketing growth platform

CryptoBoost | Web3 KOL Database Store


We are helping project parties build a marketing engine that truly adapts to market rhythms~