Follow me and I will start giving out red envelopes when I have 1,000 followers!
$BNB Today's big surge is a good thing, indicating that the market is still very optimistic. I am a holder, to the moon.
As we all know, the point mechanism launched last month drove all users' enthusiasm. However, due to some carelessness, I missed a day and lost many subsequent airdrops. But with the passage of time, most users' points have stabilized above 180 points now. However, to prevent a large number of opportunists from sitting idle, and to get some users who are just inflating their points to take action, the point consumption mechanism to be launched on May 13 is in place.
Although we previously discussed whether to deduct 3-5 points or several tens of points for one airdrop, careful thinking has indeed led to some new ideas and new ways of playing.
The following is purely speculative.
Follow me and I will start giving out red envelopes when I have 1,000 followers!
The contradiction here is between users' increasingly growing points and the need for airdrops to have normally active users, which is a game between Binance and users. The details are...
Increase user motivation to earn points (volume, interaction, etc.)
Control the frequency and cost of airdrop distributions (points ≠ immediate rewards, users need to consume them)
Guide points as a threshold to filter willing and active real participants.
Here are a few ideas that can be explored. For example, changing the recent 15 days of points to the recent 30 days of points. What are the benefits? This lays the groundwork for consuming points, let’s discuss it further.
Also, not to say according to the previous method, with a threshold of 180 points, deducting points means participating once takes half a month. So what’s the use of extending the points to one month? Airdrops should adopt a tiered, user-driven redemption model. This can stimulate user trading, increase daily activity, and enhance the effectiveness of airdrops.
Set a threshold for 'airdrop application' (consume points to participate in the airdrop pool)
Description of points required for airdrop levels: Bronze Airdrop Qualification: 50 points - Standard small airdrop, aimed at a broad user base; Silver Airdrop Qualification: 100 points - Medium-sized airdrop, limited to active trading users; Gold Airdrop Qualification: 200 points - High-value airdrop, with limited availability (first come, first served).
Users must actively consume points to apply for airdrop qualification, no more free grabs.
Bronze Airdrop Qualification: 50 points - Standard small airdrop, aimed at a broad user base.
Silver Airdrop Qualification: 100 points - Medium-sized airdrop, limited to active trading users.
Gold Airdrop Qualification: 200 points - High-value airdrop, with limited availability (first come, first served).
This is actually a reference to the NFT level sold in the chain oil, different levels have different attributes, so naturally, high scores command high prices, and everyone is willing to trade. More work, more rewards, the capable do more, those willing to do more, this creates a win-win situation for all three parties! I won’t speculate further on the details, just providing a starting point to spark ideas. I believe Binance certainly has better strategies for point consumption to boost user engagement while filtering out a large number of opportunists. Let’s look forward to it.
Follow me and I will start giving out red envelopes when I have 1,000 followers!