Chorus One's latest article captures the essence of the Cosmos Hub's new vision:

Cosmos has always been one of the most fascinating ecosystems for its innovation, but $ATOM has consistently struggled to capture value from the activity and technology built around it.

Now, with the acquisition of Skip, and with @0xMagmar and @BPIV400 leading the charge at Interchain Labs, I’m definitely bullish on ATOM and the clear vision and direction they’re bringing to the Hub.

Our thesis is simple:
1. Interchain Labs’ new mandate is to position the Cosmos Hub as the main growth engine and liquidity center of the ecosystem. This marks a significant strategic shift, with ATOM evolving from a governance-focused token, to the core asset driving value capture across the entire stack.

2. IBC is already one of the top 5 bridging solutions by volume, generating around $1B in monthly activity and connecting the most chains (119), even before integrating with major ecosystems like Ethereum and Solana. IBC Eureka aims to further increase demand for ATOM by routing more traffic through the Cosmos Hub, positioning it as the central hub for interchain economic activity.

3. @stride_zone is building a new DEX optimized for IBC Eureka. This product will serve as the foundation for onboarding, bridging, and seamless asset movement across Cosmos and external ecosystems like Ethereum, Solana, and others. With all activity bringing value back to ATOM.

4. The Cosmos Hub is becoming a general-purpose chain that will compete with major L1s. The market has consistently shown that general purpose L1s are the main drivers of value creation. An L1 needs apps and activity. Cosmos apps such as @StargazeZone are considering to move to the Cosmos Hub.

This is a turning point for the Hub. By consolidating applications on a unified execution layer, the Cosmos Hub has a real opportunity to increase activity on its L1, strengthen ATOM’s value capture, and compete with major L1s.