Binance's operations are really exceptional. How can such an exchange not succeed?
The big BSC chain is coming again, what do you think?
From the previous launch of points, then the launch of BSC double trading, to now the transaction fees on the BSC chain being reduced tenfold, every step is a demonstration of Binance's advanced psychological operations.
1. Points mechanism: Utilizing reward psychology and instant gratification (Operant Conditioning & Instant Gratification)
Increase user activity: The points mechanism encourages users to log in and trade frequently.
Enhance user stickiness: Users are more inclined to stay on the platform due to the time and energy they have invested (sunk cost effect).
2. BSC double trading activity: Utilizing the principles of reciprocity and perceived value (Reciprocity & Perceived Value)
Increase traffic on the BSC chain: Double trading incentivizes users to trade more on BSC, causing trading volumes on other chains to plummet.
3. Means of reducing transaction fees (breaking the rumor of harvesting through transaction fees)
Expand user base: Low transaction fees attract more retail investors and small traders, driving a surge in DApps and trading volume on the BSC chain.
Ecosystem lock-in: Users become accustomed to operating on BSC due to low costs, increasing their reliance on the Binance ecosystem (network effects).
Competitive advantage: Low transaction fees make BSC more appealing compared to high-cost chains like Ethereum, capturing market share.
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