➣ The fastest way to attract the next 100 million users is not education, but subtraction.

In the fast-paced world of Web3, many project teams see 'education' as the primary task for attracting more users.

The familiar argument is: 'Web2 users do not understand blockchain technology and need time to educate themselves about crypto assets, wallet usage, the concept of decentralization, etc.' However, the reality is that information overload and the cost of learning often become the biggest obstacles for most ordinary users to enter the space.

🧐 Why is 'education' not a universal key?

The concepts and applications of Web3 are inherently complex, making it difficult for ordinary users to understand concepts like private key management, on-chain interactions, and multi-wallet switching all at once. These present high barriers to entry, forcing users to become 'half-experts' to smoothly use DApps or wallets. More importantly, today's users do not want to spend a lot of time learning 'deep technology'; they care about 'if it’s not pleasant to use, powerful features are meaningless.'

🍀 What is 'subtraction'?

'Subtraction,' in simple terms, means replacing complicated processes and obscure operations with 'extreme simplicity' and 'seamless entry.' This allows users to easily enjoy the advantages brought by decentralization without needing to understand the underlying technology.

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Most projects in Web3 should not be 'education'-driven, but instead focus on 'subtraction,' attracting and retaining users with a simpler and smoother experience.