#BTCBackto100K Institutional investors have come to adopt crypto, signalling their acceptance by launching ETFs securitizing spot Bitcoin and Ether. But that’s not growing crypto’s wallet share – it’s cannibalizing it instead. Rather than going on DeFi apps to buy and sell digital currencies, everyday retail investors conduct transactions from their more familiar legacy brokerage accounts.

And that should be a wakeup call for the crypto space. At a time when the entire industry should be doing all it can to garner the trust of the average retail investor, many on the inside may be ignoring layers of baked-in complexity that make people yearn for the relative comfort of their stockbrokers’ apps. After all, familiarity fosters trust, while complexity often breeds doubt and skepticism