Most RWA projects start with zero users, but that's not @own_xyz's case.
400,000+ Fasset users will be users on Own without noticing, as @Fasset_official is migrating their tokenized assets with the help of Dinari.
Every other RWA project is only on DeFi. meaning builders struggle with the regulated distribution of RWAs.
Own is probably the only single project that combines fiat on/off ramps and DeFi, a huge improvement over the competitors.