Bitcoin has broken the $99,000 mark thanks to a combination of several factors. After the approval of the Bitcoin ETF in the USA, institutional investors are actively buying BTC. Additionally, after the halving in April 2024, the supply of coins has decreased while demand has increased. Mass adoption of crypto in developing countries has also pushed the price up. Stock markets are showing instability, and more capital is moving into digital assets. Social media and thought leaders are fueling FOMO among retail investors. This creates a snowball effect — each new high attracts even more buyers. The market is becoming increasingly optimistic.