World, formerly known as Worldcoin, has been announced as the official sponsor of CONMEBOL Sudamericana 2025. This partnership represents a milestone in the integration of identity verification technology in large-scale sporting events in South America.
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🤝 Partnership between World and CONMEBOL
The South American Football Confederation (CONMEBOL) has confirmed World as the main sponsor for the 2025 edition of the Copa Sudamericana. This agreement includes the implementation of World ID technology in more than 50 matches of the tournament, allowing fans to verify their identity anonymously through iris scans conducted with Orb devices.
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🎯 Goals and benefits for fans
The collaboration aims to enhance the fan experience through various initiatives:
Ticket raffles: Verified fans as humans will be able to participate in raffles to obtain tickets for the matches.
Meetings with football legends: Exclusive opportunities to interact with prominent former CONMEBOL players.
Access to the tournament trophy: Special moments to see the Copa Sudamericana trophy up close.
Additionally, World will have prominent presence in stadiums through LED screens, billboards, and on CONMEBOL's official digital channels.