🔥🍏Apple Breaks the Algorithm: Is This the Fall of Google Search?

May 7, 2025 — a bloodbath for Alphabet investors.

GOOGL plunged over 6.7% intraday, crashing from ~$164 to ~$150 in hours. The trigger? A seismic headline from Bloomberg:

Apple is preparing to ditch Google Search.

And not for Bing or DuckDuckGo — but for its own AI-native search engine, embedded directly into Safari.

This isn’t just a corporate divorce. It’s a full-scale regime change in digital search.

For over a decade, Google has paid Apple billions annually to be the default search engine on Safari. Now, that deal — and the era it symbolized — is at risk. Apple’s move signals a fundamental shift from keyword search to contextual, AI-powered information discovery.

Here’s what’s at stake:

• $20B+ in annual search revenue could evaporate from Google’s books.

• Safari’s global user base may soon default to an Apple-owned AI layer.

• The ad model behind Google Search could face existential pressure from generative interfaces with zero-click answers.

Meanwhile, Apple positions itself not just as a phone or hardware brand — but as the gateway to AI knowledge.

This isn’t just tech drama. It’s a strategic battle for the future of human–machine interaction.

To the #AMAGE community:

Are we witnessing the end of Google’s search monopoly — or the beginning of a much larger AI platform war?