đ„Netflix Just Turned Into Your AI Movie Buddy â Thanks to ChatGPT
May 7, 2025 â Netflix is ditching the endless scroll and bringing in a new co-pilot: ChatGPT.
Unveiled during the companyâs tech & product showcase, Netflixâs new AI-powered search feature lets users discover content through natural conversation. Think less âsearch barâ and more like texting a friend who just gets your mood.
Now you can type:
â âGive me something funny and upbeat.â
â âI want something scary, but not too scary⊠maybe with a twist of weird humor?â
Netflixâs AI wonât just read your words â itâll read your vibe. Trained on OpenAIâs generative models, the feature understands context, tone, and even your viewing history to craft personalized recommendations.
This isnât a first for the streaming world. Amazon tried something similar with Fire TVs, and Tubi dabbled in ChatGPT-style suggestions. But Tubi quietly pulled the plug after lackluster engagement. Can Netflix break the curse?
The rollout begins this week as a beta for iOS users, with Australia and New Zealand getting early access. If successful, expect a global expansion â and the end of content paralysis as we know it.
But thatâs not all: Netflix also teased:
â AI-generated localized title cards
â A new short-form vertical video feed for mobile (TikTok energy, anyone?)
â A fresh TV homepage redesign to streamline browsing
The future of streaming is here, and it talks back.
So #AMAGE community â would you trust an AI to pick your next binge? Or is the human struggle of âwhat to watchâ part of the Netflix charm?