Recently, Yua Mikami, a well-known Japanese entertainment star, has become the focus of attention again. This time, it is not because of her new work, but because she officially entered the cryptocurrency market and issued a meme coin called $MIKAMI. This token is named after her English name, and people in the circle jokingly call it "Mikami Coin". From preheating to issuance, Yua Mikami personally promoted the project, and the popularity of the project soared rapidly, attracting $2.6314 million (about RMB 19.12 million) in just one day. What is going on? Let's find out.
Yua Mikami issues coin, the background is not simple
As early as February this year, Yua Mikami suddenly appeared in Hong Kong, China, which caused a lot of speculation at the time. Now, the purpose of this trip has finally been revealed-she was probably paving the way for the release of $MIKAMI. It is said that she appeared in a bar in Lan Kwai Fong, Hong Kong, not only handing out autographs on the spot, but also interacting frequently with some cryptocurrency circle bigwigs based in Hong Kong and Dubai. All signs indicate that there is a professional team behind this coin issuance project, and Yua Mikami may only be a "spokesperson" role, and has already received a one-time payment for publicity and platforming.
$MIKAMI is based on the Solana chain, and the official claims that it is not a "copycat coin". Yua Mikami is indeed deeply involved in the project, and the project transparency seems to be high. However, the official website clearly states that Japanese citizens are not allowed to participate. This clause makes people laugh and jokingly say that "Japanese people don't cheat Japanese people."
Token distribution and roadmap: a familiar “leek-cutting” routine?
The official also announced a roadmap for future plans, involving the metaverse, reward mechanism, etc. However, these high-sounding plans have long been "old routines" in the cryptocurrency circle. Many netizens bluntly said that this distribution ratio and plan are exactly the same as the past "leek-cutting" projects, and suggested that everyone should be rational.
Yua Mikami also enthusiastically called for $MIKAMI on social media, posting a lot of promotional content. However, she also made it clear in her tweet: "This is a meme coin with no intrinsic value and is for entertainment only." This disclaimer can be called "full armor", drawing a clear line in advance to avoid possible legal risks in the future.
Who is paying the bill? Chinese retail investors are the main force
Although $MIKAMI is endorsed by Yua Mikami herself, the group participating in the speculation is mainly small Chinese retail investors outside mainland China, accounting for as high as 90%. Most of these investors are "gamblers" chasing short-term huge profits. Knowing that meme coins are extremely risky, they still choose to "go for it". From NFT to meme coins, the cryptocurrency market has always been a game of passing the parcel, and $MIKAMI is no exception. After the collapse of the NFT craze, meme coins took over as a new speculative hotspot, and Yua Mikami's star halo undoubtedly added a gimmick to this project.
From NFT to meme coins, Yua Mikami's history of "raising money"
This is not the first time that Yua Mikami has been involved in cryptocurrency. As early as the NFT boom, she spent a day taking 28 exclusive photos on her 28th birthday and made them into NFTs for fans to bid on. Today, the NFT market is almost cold, and she quickly turned to meme coins and issued $MIKAMI. Industry insiders analyzed that every "transformation" of Yua Mikami accurately hit the market hotspot, and there is probably a professional team behind it planning it, targeting the fan economy and speculators' wallets.
Be cautious when investing, the essence of memecoin is "greater fool"
Although $MIKAMI is currently hot, its long-term prospects remain unclear. The core logic of memecoin is the "greater fool theory" - investors expect someone to take over at a higher price, rather than based on the value of the project itself. Combined with Yua Mikami's disclaimer and the project's distribution mechanism, this project is more like a carefully packaged speculative game.
Yua Mikami is not the first celebrity to issue a coin, and she will definitely not be the last. From NFT to meme coins, the cryptocurrency market is full of chaos, and ordinary investors may lose all their money if they are not careful. Invest with caution and don't be blinded by the celebrity effect. $MIKAMI may bring a short-term hype, but its essence is still a high-risk "pig-killing plate".
Whether you are a fan of Yua Mikami or a fan of cryptocurrency, please be cautious when investing and never treat entertainment as investment. The story of $MIKAMI continues, but only time can tell what the final outcome will be.
