Always easier to create hype when a project isn't live. Far

Always easier to create hype when a project isn't live.
Far harder to control the narrative with a live trading token.
Reality generally always catches up.

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Arguably, the most important feature of Ethereum L2s is that they serve as cultural firewalls, providing distance from an ideologically delusional and operationally gridlocked L1 core community.

L2s aren’t just scalability solutions but lifeboats for cultural refugees. Teams launch on L2s not just for throughput, but to escape L1’s politics, slow governance, and suffocating social consensus.

Alts are dead. BTC reigns king. Innovation is dead. Tokens are a scam. These are all things I've heard before. The right call back then was to bet against the consensus view.

Incredible to look back at how much hype and buzz surrounded EigenLayer while the biggest winner of the cycle: Hyperliquid was completely under the radar for the majority of CT all until it launched its token. Whereas its been almost the opposite for Eigenlayer since its TGE.

If you're long bottoms up innovation, then you should be long alts.

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Always easier to create hype when a project isn't live.