Ishtiak Ahmed had a tendency to do business since childhood; however, in 2014, he was forced to take a job after his father, Kaim Ali, was injured in a road accident. Nevertheless, he always thought about some business-related ideas alongside his job. Since his father was a businessman, Ishtiak had a slightly stronger inclination towards business. Business attracted him. He started three businesses—T-shirts, jute products, and fresh vegetables—alongside his job, but he failed in all three. Later, one day, he learned about freelancing from his friend Sijjil and started exploring various social media platforms and YouTube to hone his skills.