With the rise of Web3 and blockchain technology, traditional media and entertainment industries are undergoing a revolutionary transformation. Soulbound TV, as a pioneer of Web3 native live streaming platforms, is reshaping the creator economy and content ecosystem in unprecedented ways.
Insights from the golden age of traditional advertising
Casey, co-founder of Soulbound TV, has worked in mobile advertising for 15 years, witnessing the wild growth and chaos of mobile advertising in the 2010s. From the 'wild west of advertising' back then to today's crypto world, he found striking similarities: rapid iteration, opportunities arising from chaos, and significant fraud and challenges.
"The mobile advertising technology of that time and the current crypto industry are both about finding victory amidst chaos," Casey said. This experience has made Soulbound TV particularly composed when facing the rapid changes in the Web3 world.
A new ecosystem of Web3 live streaming
Traditional live streaming platforms like Twitch and Kick face significant bottlenecks: only top creators can earn substantial rewards, while 99% of streamers earn little or even struggle to profit. Soulbound TV is committed to changing this situation by leveraging Web3 technology and blockchain to build a fairer and more transparent creator economy.
The platform integrates a blockchain-based instant payment system, allowing streamers to receive tips and subscription fees from viewers in real-time, without having to wait for the lengthy settlement cycles of traditional platforms. Additionally, the platform has set up prediction markets and social incentive mechanisms, enabling viewers to actively participate in content creation.
New modes of content creation and user interaction
Soulbound TV is no longer just a traditional one-way content output platform; it is dedicated to creating a new paradigm of interactive live streaming. For instance, features like "Help or Hinder" allow viewers to influence the streamer's game progress in real-time, greatly enhancing user engagement and immersion.
Casey proposed: "We are considering using AI technology to give every streamer their own virtual assistant, which can automatically manage prediction markets, monitor live interaction, and even interact directly with viewers, which will fundamentally change the traditional live streaming experience."
Cross-industry collaboration opens up infinite possibilities
Soulbound TV actively collaborates with innovative gaming platforms like Raijin.gg, using Web3 technology and reward mechanisms to create more monetization opportunities for streamers and players. For example, through the Steam account binding mechanism, viewers can achieve game accomplishments while watching live streams and receive corresponding rewards, forming a strong user conversion loop.
Another leader of Soulbound TV, EJ, emphasized: "Our collaboration with Raijin will truly transform users who were previously passive viewers into active participants, providing creators with more monetization and user growth channels."
Vision for the next five years: Decentralization and automation
Casey is confident about the future, believing that Soulbound TV will achieve high autonomy in the next five years, allowing streamers to independently define their business models and content strategies. The platform also plans to launch features based on decentralized advertising technology, allowing creators to profit directly from data instead of handing it over to large platforms.
"We want to see a truly prosperous creator economy where everyone can participate fairly and be rewarded," Casey said.
Summary: The era of Web3 live streaming has arrived
Soulbound TV is not only a live streaming platform but also a pioneering explorer of Web3 technology in the entertainment field. Through a fair economic model, interactive content creation, and strong technical support, it is bringing unprecedented innovation and opportunities to the live streaming industry. In the next five years, it may completely overturn our traditional perceptions of live streaming content, creating a more transparent, fair, and interactive new world.