#AppleCryptoUpdate

Apple has recently updated its App Store guidelines to accommodate cryptocurrency and NFT-related apps, marking a significant shift in its stance on decentralized technologies. The changes allow developers to include external payment links in their apps, enabling users to complete transactions outside of Apple's ecosystem without incurring commission fees. This move is seen as "hugely bullish" for the crypto industry, potentially fostering innovation and growth.

*Key Updates:*

- *External Payment Links*: Developers can now link to external websites for purchases, including crypto transactions, bypassing Apple's in-app purchase system.

- *NFT Secondary Marketplace Purchases*: Apps can facilitate buying and selling of NFTs on secondary marketplaces within the app, provided transactions comply with App Store Review Guidelines.

- *Restrictions Remain*: Certain activities like cryptocurrency mining, initial coin offerings (ICOs), and trading of cryptocurrency futures or options are still prohibited ¹ ².

*Impact on Developers and Users:*

- *Increased Flexibility*: Developers have more options for handling transactions, potentially reducing reliance on Apple's in-app purchase system.

- *New Business Models*: Enabling secondary NFT sales directly within apps unlocks new revenue streams and user engagement models.

- *Improved User Experience*: Users may see more seamless integration of crypto purchases and NFT trading within their favorite apps ¹.