#AppleCryptoUpdate

Apple has recently updated its App Store guidelines, allowing developers to direct users to external payment methods, including cryptocurrency payments, without imposing fees or commissions. This move is seen as a significant win for the crypto industry, particularly for mobile-first NFT apps, play-to-earn games, and decentralized wallet platforms.

*Key Changes:*

- *External Payment Links*: Developers can now include links to external payment systems, including crypto-based payments, in their apps.

- *No Fees or Commissions*: Apple will not charge commissions or fees for purchases made outside the app.

- *NFT Collections*: Developers can link to external NFT collections without needing special entitlements.

*Impact on Crypto Industry:*

- *Increased Adoption*: This update could lead to a wave of new blockchain apps on iOS, driving mobile Web3 adoption.

- *More Freedom for Developers*: Developers can now operate outside Apple's in-app purchase ecosystem without restrictions.

- *Potential for More Crypto Apps*: With the ability to link to external payment systems, developers may be more likely to create crypto-related apps ¹ ².

*Reactions from Industry Experts:*

- Crypto commentator "Xero" called the news "hugely bullish for mobile crypto games and apps".

- Alex Masmej said it's "absolutely huge for crypto".

- Epic Games CEO Tim Sweeney proposed a peace offering to Apple, suggesting that if Apple extends the court's ruling globally, Epic would return Fortnite to the App Store worldwide and drop future litigation ¹.