#AppleCryptoUpdate Apple has recently updated its App Store guidelines to allow developers to direct users to external payment options outside of Apple's ecosystem without restrictions or hefty fees. This change is seen as "hugely bullish" for the crypto industry, providing developers with more flexibility and freedom.

*Key Changes:*

- *External Payment Links*: Developers can now include buttons or links that direct users to an external website to complete a purchase, including those involving cryptocurrency.

- *NFT Secondary Marketplace Purchases*: The ability to buy and sell NFTs on secondary marketplaces directly through apps is now possible, opening up new opportunities for crypto enthusiasts and developers.

- *No Commissions on Off-App Transactions*: Apple can no longer impose commissions or fees on transactions that occur outside of its App Store.¹ ² ³

*Impact on Crypto Industry:*

- *Increased Adoption*: This update is expected to drive wider adoption of decentralized technologies and bring crypto and NFTs to mainstream mobile users.

- *More Flexibility for Developers*: Developers can now experiment with new models, integrating Web3 tools directly into mobile apps, launching NFT marketplaces with seamless payment options, and providing DeFi services without platform-imposed fees.

*Reaction from Industry Insiders:*

- Ariel Michaeli, co-founder and CEO of Appfigures, noted that Apple's updated guidelines are a significant step forward for the integration of crypto and NFTs into the mainstream mobile ecosystem.