LeisureMeta, a leading Web3-based K-POP project, has been selected as the private operator of the Oil Tank Culture Park by the Seoul Metropolitan Government of South Korea — aiming for $15 million in annual real-world revenue and expanding $LM token utility.

A major milestone project has emerged in the Web3 industry.

Far from being just another K-POP-themed token, it is now evolving into a real-world Web3 project that operates physical venues and generates actual revenue.

Through its subsidiary, The Moon Entertainment, LeisureMeta was selected in 2025 by the Seoul Metropolitan Government of South Korea as the private operator of the Oil Tank Culture Park located in Mapo District.

This makes it a rare example of a Web3 project partnering with a government institution for large-scale real-world operations, earning market trust as a project expected to generate $15 million in annual revenue.

The Oil Tank Culture Park is a large-scale urban regeneration complex located in Mapo District, Seoul, South Korea, covering an area of 140,000 square meters.

It is a symbolic site created by remodeling six massive tanks that were formerly used to store petroleum.

With excellent accessibility—being adjacent to the Seoul World Cup Stadium—the venue has already been used for K-POP events and brand exhibitions, and is now set to become a flagship stage where Web3 fandom and the real-world economy converge.

The Moon Entertainment is planning a wide range of K-Culture content at the venue, including the large-scale "Youth Summer Night" concert in August featuring artists such as YB, Kim Yoon-ah, and John Park, a grand opening event for the Oil Tank Culture Park in late September, and a live performance by global EDM star Alan Walker in October.

In addition, year-round programming includes media art exhibitions, VR-based immersive experiences, and brand collaboration events.

Detailed plans have also been shared through a recent LeisureMeta AMA.

These events go beyond simple cultural showcases—they are designed as interactive experiences where global fandoms can participate directly through Web3 in both planning and engagement.

The core of this project lies not in speculative digital assets, but in real-world experiences enabled by Web3 utility.

The $LM token extends beyond online voting or platform access and is being expanded into tangible applications such as:

  • Planning concerts and participating in fan voting through the ‘I LIKE LM’ platform

  • VIP seat reservations, exclusive event invitations, and limited-edition merchandise rewards for $LM holders

  • Future utilities to include: NFT-based seat reservations, priority access to fan meetings, and purchasing physical merchandise

This forms a structure in which participation in the Web3 ecosystem, real-world experiences, and expanded utility are all interconnected through K-POP content.

Fans and investors are no longer just passive supporters—they become active Web3 participants and co-creators who help plan and directly experience K-POP content.

LeisureMeta has also revealed that it is internally considering a buyback (burn) of $LM tokens, using a portion of the revenue generated from its real-world operations—such as venue rental fees, IP-based content sales, and merchandise revenue.

This approach is seen as a strategy that simultaneously controls token circulation, strengthens trust in the token market, rewards ecosystem participants, and promotes sustainable value creation.

In an industry often filled with "concept-only" blockchain projects, it is rare to find a Web3 initiative that not only partners with a government, but also generates real revenue and has clearly defined real-world use cases.

LeisureMeta is securing a unique position in this space, proving that it offers substantial, real-world value far beyond being just another token.

The $LM token is evolving from a mere fandom symbol into a tangible utility token that grants on-site priority access, real-world benefits, and even reward mechanisms based on actual business performance.

As the project progresses, LeisureMeta is expected to further solidify its position as a leading Web3 ecosystem centered on K-POP.