Apple Removes 30% “Apple Tax,” Opening Doors for Crypto and NFT Apps
In a landmark shift, Apple has eased restrictions on its App Store policies following a federal court ruling, allowing developers to direct users to external payment systems. This change effectively ends Apple’s controversial 30% commission on in-app purchases—commonly referred to as the "Apple Tax"—marking a significant win for cryptocurrency and NFT applications.
The decision paves the way for developers to integrate direct crypto transactions into their iOS apps without routing payments through Apple. Apps can now support payments in digital assets such as USDC, ETH, and SOL, enabling more seamless user experiences and reducing costs for developers and users alike.
NFT marketplaces are also set to benefit, with platforms like Magic Eden regaining full functionality for buying and selling tokens within their mobile apps. Previously, Apple’s in-app purchase requirements severely limited NFT trading capabilities.
Beyond NFTs, the updated policy is expected to encourage broader integration of decentralized finance (DeFi) services on iOS. Developers now have more freedom to innovate and expand features that were previously restricted by App Store guidelines.
The crypto industry views this development as a turning point that could fuel the growth of blockchain-based applications in the mainstream mobile ecosystem.
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