🤑 How Microsoft, Apple, Amazon and Google Make and Spend Money
Infographics from App Economy Insights show how the biggest tech giants make their money, what their costs are, and how much profit is left.
🎮 Microsoft Q3 2025
Revenue $70.1B
Top Sources Azure $24.7B, Microsoft 365 $19.6B, Gaming $5.4B
Operating profit $32B
Net Profit $21.9B
Margin 31%
🧩 Apple Q2 2025
Revenue $95.4B
Key Products iPhone $46.8B, Mac $7.9B, Services $26.6B
Operating profit $29.6B
Net Profit $23.6B
Margin 25%
🧩 Amazon Q1 2025
Revenue $155.7B
AWS Revenue (Cloud) $25B
But the costs of logistics and order fulfillment are huge
Operating profit $18.4B
Net Profit $11.9B
Margin only 8%
🌐 Google Q1 2025
Revenue $90.2B
Main source advertising (Google Ads + YouTube) $66.9B
Operating profit $30.6B
Net Profit $34.5B
Margin 38% - the highest among all
🟢 Google makes huge profits on advertising, Apple on hardware and subscriptions, Microsoft on clouds and business products, and Amazon, despite revenue twice as big as everyone else, has the smallest logistics margin eats everything.
