Morgan Stanley is reportedly considering adding cryptocurrency trading to its E*Trade platform, potentially beginning in 2026. The bank is currently in discussions and exploring partnerships with established cryptocurrency firms to facilitate the implementation. This strategic expansion into crypto could increase competition for platforms like Robinhood and Coinbase, as Bitcoin recently surged to near $97,000. The initiative aligns with a broader shift in regulatory attitudes under the Trump administration, which has adopted a more lenient stance toward crypto enforcement. President Trump has expressed intentions to position the United States as the "crypto capital of the planet."

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