If EOS doesn't swap tokens, the new project responsible after selling the shell won't have any chips.
Therefore, it is necessary to complete the swap for new tokens and keep a large amount of chips to be able to dump, so that they can break even.
As for pumping, I think at most there will be a slight pump for a very short time before and after the token swap,
after which having chips will allow them to dump the new tokens to recover costs.