Binance Alpha is a platform that showcases early-stage crypto projects with potential for growth in the Web3 ecosystem. It's designed to increase transparency in token consideration for Binance Exchange listings and provides users with valuable insights into emerging projects.

*Key Features:*

- *Spotlight on Innovation*: Explore tokens gaining traction in Web3

- *Quick Access*: Purchase tokens directly through the Binance Wallet's Quick Buy feature

- *Educational Insight*: Learn about emerging projects and their use cases

- *Expert Curation*: Tokens are selected based on Binance's industry expertise and market trends

*How Binance Alpha Works:*

1. *Preparation*: Create and back up a Binance Wallet, and update the Binance App.

2. *Pre-Launch*: Watch for announcements on Binance's social channels.

3. *Announcement*: Tokens go live in batches for 24 hours, and users can explore project details and purchase tokens.

Binance Alpha 2.0:

- Integrated within the Binance Exchange, allowing users to trade Alpha tokens using their Spot and Funding Accounts.

- A dedicated Alpha tab is added to the Markets section for easy access.

- Users can search for Alpha Tokens and view real-time price charts and project information ¹.

*Rewards and Promotions:*

- Binance offers a points system, where users can earn Alpha Points by holding assets and purchasing Alpha tokens.

- These points determine eligibility for campaigns like Token Generation Event participation and Alpha token airdrops ².

- There's also a limited-time promotion where users can earn extra Alpha Points for BSC Alpha token purchases or limit orders ³.