Recently, Binance has been actively promoting ALPHA, and the impact on the Binance ecosystem is worth exploring in depth. From a strategic perspective, Binance's promotion of ALPHA is not just a marketing action, but also reflects Binance's clear intention to strengthen its on-chain ecosystem and wallet capabilities.

First of all, Binance ALPHA is essentially an entry point for screening high-quality early-stage projects. Although there is no promise of direct listing, it effectively guides users to engage deeply through a points system, making it an important vehicle for Binance's incubated ecosystem projects. This strategy brings two positive effects: firstly, through the points and airdrop mechanisms, it significantly increases user retention and activity in the Binance wallet, enhancing ecosystem stickiness; secondly, the ALPHA project itself promotes the liquidity of on-chain assets, increases trading activity on the BSC chain, and supports a mutually reinforcing relationship between the BSC ecosystem and Binance wallet ecosystem, creating a virtuous cycle.

Further analysis of the ALPHA points system reveals Binance's deep layout: points not only encourage users to increase their asset holdings but also indirectly guide users to engage deeply in Binance's on-chain ecosystem and stabilize long-term asset retention through daily trading volume and specific asset allocation combinations. This “points + airdrop” model psychologically stimulates users' motivation to participate, while also increasing the duration of fund retention on-chain and effectively reducing the risk of capital outflow.

However, it is important to be aware that the challenges behind this model should not be underestimated. Research shows that the entry barrier for the ALPHA project is relatively low, and the quality of projects varies. In the long run, it may face regulatory pressure and the complexity of risk management. Moreover, users may overly speculate on points while neglecting the intrinsic value of the projects, thus increasing the financial risks within the ecosystem.

In the long term, if Binance can improve the project admission mechanism, enhance transparency, and elevate risk management standards, it will better leverage the strategic value of ALPHA and build a stable on-chain financial ecosystem. Overall, the promotion of ALPHA reflects Binance's carefully designed on-chain ecosystem layout. Although risks and opportunities coexist, its positive ecological value is undeniable, and it deserves continued attention in the future.