Trump’s increasing involvement in crypto, especially via branded tokens and wallets, feels far more aligned with monetizing his name than promoting blockchain innovation. Given his history of business ventures (many of which have been flashy and short-lived), launching a token could easily be seen as another branding play or cash grab.
If these tokens lack real utility or a clear roadmap, it raises red flags — especially if he's launching multiple in quick succession. That kind of approach mirrors pump-and-dump behavior more than serious blockchain development. And given the volatility and susceptibility to scams in the crypto space, it also raises ethical concerns if it’s all about profiting from supporters.
Is he in it for the tech? Unlikely. Crypto for Trump appears to be more about brand expansion and capitalizing on hype cycles — not decentralized finance or Web3 principles.
What would make it interesting is if he backed a meaningful policy shift or infrastructure improvement for crypto in the U.S. But right now, it looks more like marketing than mission.
What do you think would make one of these projects actually worth taking ser
iously?