# LINK (Chainlink) Currency: The Bridge Between Blockchain and the Real World
Whoever buys this currency, please write 'Done'.
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Chainlink (LINK) is a cornerstone in solving one of the biggest challenges facing blockchain technology, which is connecting smart contracts to external data sources in a secure and decentralized manner. The platform acts as a bridge between the digital world and real-world data through a network of "oracles" that provide reliable data for decentralized applications.
Chainlink enjoys great trust in the blockchain industry, as thousands of projects use it in various fields such as decentralized finance, insurance, gaming, and betting, in addition to partnerships with major traditional companies like SWIFT and Google Cloud.
LINK features a clear and sustainable business model, where users of oracle services pay LINK tokens to node operators for providing reliable data, creating a self-sustaining economy that supports the currency's value.
As decentralized applications continue to grow and increasingly rely on external data, Chainlink remains in an ideal position to benefit from this growing demand, making it a strategic investment in the blockchain ecosystem.
