Arthur summarizes what Trump's eldest sons have been doing in the crypto space recently and what impact they have on the crypto industry.
Donald Trump Jr. and Eric Trump have recently engaged in several activities in the Web3 and cryptocurrency fields:
American Bitcoin: They collaborated with Hut 8 to establish the Bitcoin mining company American Bitcoin, with Eric serving as Chief Strategy Officer, aiming to create the largest and most efficient Bitcoin mining site in the world, with a planned computing power of 50 EH/s.
World Liberty Financial: They participated in the DeFi project World Liberty Financial, raising $550 million, and plan to launch the stablecoin USD1, aiming to provide a reliable digital currency for DeFi.
Impact on Web3
These activities seem likely to accelerate the institutionalization and mainstreaming of Web3, attracting more traditional capital into DeFi and the Bitcoin market. In particular, the Trump's family's involvement could drive the U.S. towards crypto-friendly policies, such as 'zero crypto tax', which would benefit the market. However, there are also controversies: the governance structure favors the family, which may challenge the decentralized principles of Web3 and raise concerns about conflicts of interest.
Eye-catching Highlights
The computing power target of American Bitcoin (50 EH/s) may change the landscape of the Bitcoin market, drawing attention to environmental issues.
The $550 million financing of World Liberty Financial has raised questions about family control and concerns of 'shearing the sheep'.
The Trump administration's 'Strategic Bitcoin Reserve' policy may further boost the market, but it also raises concerns about centralization.
Suggestions that Spark Discussion
Do these activities bring opportunities or risks to Web3? Feel free to discuss in the comments, like and follow, and share your views!
Detailed Report
The Trump family's recent actions in the Web3 and cryptocurrency sectors have drawn significant attention, especially the recent activities of Donald Trump Jr. and Eric Trump, which not only showcase the family's business ambitions but may also have a profound impact on the Web3 ecosystem. Here is a detailed analysis covering their specific projects, potential impacts, and hot topics for discussion.
1. American Bitcoin: The 'Trump Effect' on Bitcoin Mining
Donald Trump Jr. and Eric Trump teamed up with Hut 8 to establish the Bitcoin mining company American Bitcoin. Eric serves as Chief Strategy Officer, and the brothers hold a 20% stake, aiming to create 'the largest and most efficient Bitcoin mining company in the world', with a planned computing power of 50 EH/s and an average energy efficiency below 15 J/TH. The company has also hinted at establishing a 'Bitcoin reserve', and may even go public.
Project Details:
American Bitcoin was formed by the merger of Hut 8 (80% stake) and American Data Centers (20% stake, including the Trump family), with Hut 8 owning 61,000 mining machines.
Eric has publicly expressed support for 'zero crypto tax' policies, stating the aim is to make the U.S. the 'crypto capital'.
The current Bitcoin price is approximately **$94,715**, with significant mining profit margins, but energy consumption and carbon emissions are major concerns.
Web3 Impact:
The Trump family's entry may attract more institutional funds into Bitcoin mining, increasing competition for computing power, but it could also squeeze the survival space of small miners and increase industry concentration.
Environmental issues are a major concern: Bitcoin mining consumes a lot of energy. How American Bitcoin balances efficiency and sustainability will be key. Studies show that Bitcoin mining's annual carbon emissions are equivalent to Poland's energy consumption, about 63 TWh, with 46% coming from the U.S. (The large environmental consequences of bitcoin mining).
On the policy level, the Trump administration's 'Strategic Bitcoin Reserve' may further increase Bitcoin demand, benefiting mining companies.
Controversies and Discussions:
Does the Trump family's involvement in mining indicate a genuine belief in BTC's long-term value, or is it merely exploiting policy benefits for speculation?
How will the environmental issues of mining be resolved? Will it exacerbate industry concentration?
2. World Liberty Financial: The 'Family Business' of DeFi
2. World Liberty Financial: The 'Family Business' of DeFi
The Trump family is positioning through World Liberty Financial (WLFI) in the DeFi and stablecoin markets. Established in 2024, the aim is to promote the decentralization of financial services through DeFi and stablecoins, having raised over $550 million and selling governance tokens ($WLFI). However, there is currently no public platform, and the governance structure clearly favors insiders, with the Trump family holding the majority control.
Project Details:
Family Roles: Donald Trump as 'Chief Crypto Advocate', Barron Trump as 'DeFi Visionary', Eric and Donald Jr. as 'Web3 Ambassadors'.
Financing Situation: In March 2025, WLFI completed its second round of token sales, raising a total of $550 million, attracting major investors like Justin Sun.
Stablecoin Plan: WLFI plans to launch the USD1 stablecoin, pegged 1:1 to the dollar, fully supported by U.S. Treasuries, dollars, and other assets, with reserves managed by BitGo, initially to be issued on Ethereum and Binance Smart Chain (Trump's World Liberty Financial crypto venture to launch stablecoin).
Web3 Impact:
If successful, WLFI could become a new player in the DeFi space, but its governance structure may challenge the decentralized principles of Web3, raising concerns about centralization.
The stablecoin layout may resonate with the Trump administration's policies, further consolidating the dollar's position in the crypto world.
The launch of USD1 will directly challenge the market dominance of Tether (USDT) and Circle (USDC), with the current stablecoin market total market capitalization exceeding $237 billion (Trump’s World Liberty Financial jumps into stablecoin game with USD1 reveal).
Controversies and Discussions:
Is WLFI's DeFi project the future of Web3, or just a new tactic for the family to 'shear the sheep'?
Will family control accelerate industry centralization and harm the interests of retail investors?
3. Macro Background: The Trump administration's 'crypto-friendly' policies
After Trump's election, Bitcoin prices soared above $100,000, and the Web3 market was in a frenzy. The Trump family's crypto layout clearly seized this wave of enthusiasm. In 2025, the Trump administration implemented a series of supportive policies for cryptocurrencies:
Strategic Bitcoin Reserve: An executive order was signed in March to establish a 'Strategic Bitcoin Reserve', viewing Bitcoin as a reserve asset, with capitalization coming from criminal or civil asset forfeiture of Bitcoin (Fact Sheet: President Donald J. Trump Establishes the Strategic Bitcoin Reserve and U.S. Digital Asset Stockpile).
Regulatory Framework: An executive order was signed on January 23 to 'strengthen America's leadership in digital financial technology', supporting the development of digital assets and blockchain technology, and revoking restrictive policies from the previous administration (Trump 2.0: A New Era for Cryptocurrency and Digital Assets Regulation).
Policy Commitment: Eric Trump mentioned support for 'zero crypto tax' policy, aiming to make the U.S. the 'crypto capital', potentially promoting tax cuts or relaxed regulations (Eric Trump says he moved to crypto after family business became 'most canceled company').
Positive Aspects:
The Trump's family's involvement may accelerate the institutionalization and mainstreaming of Web3, attracting more traditional capital into DeFi, NFT, and public chain ecosystems.
On the policy level, the Trump administration may introduce crypto-friendly policies, such as tax cuts or relaxed regulations, benefiting the entire industry.
Risk Aspects:
Family businesses linked to policies can easily raise concerns about conflicts of interest. For instance, the success of WLFI may depend on the family's policy influence, harming fair competition.
Past business controversies involving the Trump family (such as tax issues) have led many to be skeptical of their Web3 projects, fearing they may become high-risk investments under the 'celebrity effect'.
4. Data Overview
The following table summarizes key information about the Trump brothers' three major projects:
5. Community Response and Future Outlook
The crypto community's reaction to the Trump family's layout is polarized:
Optimists: Believe that Trump's involvement and policy support will promote the mainstreaming of Web3, attracting more capital and talent.
Pessimists: Worry that family control and government intervention may erode the decentralized core of Web3, with environmental issues also becoming a focal point of controversy.
Future Outlook:
Short-term Opportunities: Pay attention to Hut 8 (HUT) stock and BTC-related derivatives, as the Trump family's endorsement may bring a wave of speculative trading.
Long-term Risks: WLFI's stablecoin and DeFi projects currently lack a white paper. It is recommended to remain cautious and beware of high-risk investments under the 'celebrity effect'.
Policy Game: Tracking the Trump administration's crypto policy trends, especially regarding stablecoin regulation and tax reform, may be a core variable in the next 1-2 years.
6. Hot Topics for Discussion
Will the Trump brothers' Web3 layout bring opportunities or risks to the industry? The following questions are worth exploring:
How will American Bitcoin address environmental issues? Will it exacerbate industry concentration?
Will the family control of WLFI harm the interests of retail investors and accelerate the centralization of DeFi?
Will the Trump administration's crypto policies trigger conflicts of interest due to political connections?
Feel free to share your views in the comments, like + follow, and let's track this major event together! Also welcome private messages to share your Web3 investment insights, and I will help analyze in the next issue!