What happened?

  • At the AI developer conference 'LlamaCon', Meta launched a brand new independent AI application 'Meta AI', offering voice dialogue and personalized experience.

  • Meta AI is designed with a focus on voice, becoming a personalized AI assistant that helps users handle news inquiries and daily affairs. The application can provide customized suggestions based on users' behavior on the Meta platform.

  • Meta plans to integrate Meta AI with Ray-Ban Meta smart glasses to provide a more convenient voice interaction experience. At the same time, Meta has launched the developer platform Llama API to expand the range of applications and build an open AI ecosystem.

Meta launches the AI application 'Meta AI'

Recently, at the company's first AI developer conference 'LlamaCon', Meta officially launched an independent AI application 'Meta AI', which separates from Meta's social platforms like Facebook and Instagram, allowing users to interact directly with the AI assistant. With enhanced personalized experience and voice dialogue capabilities, Meta AI will compete directly with OpenAI's ChatGPT in the market.

Meta CEO Mark Zuckerberg stated that 'Meta AI' is designed with a focus on voice, aiming to become a personal AI assistant for users, capable of assisting with news inquiries, handling personal events, and other daily interactions.

Specifically, the Meta AI application can build a basic understanding of user interests from the data shared by users on platforms like Facebook, Instagram, and WhatsApp. Users can choose to let the AI know information about themselves and their friends to provide more personalized suggestions.

Users can also provide more personal information, allowing the AI to remember this data in future conversations. For example, users can tell the AI that they are lactose intolerant, and the AI will avoid recommending activities like cheese tastings next time.

However, foreign media (TechCrunch) reminds users to be cautious about the data they share with Meta AI, as Meta heavily relies on user data for its advertising business, and targeted advertising is one of Meta's primary sources of income.

Creating an open AI ecosystem

Meta AI allows users to 'speak to solve problems,' and this design will also be integrated with users of Meta's smart glasses product, Ray-Ban Meta Smart Glasses. In the future, users will be able to communicate with Meta AI in real-time through their glasses to complete inquiries or receive suggestions. This type of experience combining software and hardware will also open up new revenue models and ecological advantages for Meta.

At the LlamaCon conference, Meta also officially announced the upcoming developer platform 'Llama API', which will open up third-party integrations to expand the application range of the Llama model. Additionally, Meta emphasized that it will continue to enhance model inference speed and invest resources to combat issues of AI-generated fraud, phishing, and other abuses.

Meta's strategy of actively building an open AI ecosystem is also a new layout beyond competitors like OpenAI and Anthropic. From model development, application diffusion to safety governance, Meta seems to intend to become the 'community platform for AI', extending its community-based DNA into the AI field.

Source: TechCrunch, Bloomberg

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