Adtech is the most neglected layer in Web3.

Every project needs users, but far too few are building the infrastructure to actually reach them.

The current state of affairs is that Web3 has no systemized way to drive growth, no rails for ad or marketing campaigns, and no feedback loops. Just vibes, influencers, and hopes to go viral.

Contrast that to Web2, which built a $1 trillion ad machine. Love or hate ad spend, it works—and enables growth teams to measure, target, and iterate.

Web3 wallets are programmable. On-chain behavior is trackable. Users join by opting in. The ingredients for a radically new kind of adtech system are already here, and yet the Web3 ecosystem is still using YouTube influencer tactics from 2014.

Picture this instead—

👉 Web3-native open systems enable user acquisition

👉 User targeting is based on real wallet actions

👉 Marketing campaigns trigger directly from programmable contracts

👉 Campaign measurement is trustless and shared

👉 Incentives align rather than exploit

What you don’t get from Web3 adtech is middlemen, surveillance, or algorithm opacity. Just clean, composable growth loops for on-chain ecosystems.

The team that builds Web3 adtech doesn’t just unlock a new market for ad spend.

Web3 adtech builders create the feedback loop that Web3 lacks.

Web3 adtech builders create the missing growth engine.

Check out: #dat.network