New trends like tap-to-earn apps are turning airdrops into a primary path into crypto, beyond just financial inclusion, a MEXC survey shows.
Airdrops are back in the spotlight, and they’ve evolved. Once just a tool to grow mailing lists or hand out free tokens, they’re now one of the most powerful ways people enter the crypto world, a new report from crypto exchange MEXC reveals.
Tap-to-earn apps, which gained popularity on Telegram, and mobile-first tools are now driving airdrop engagement in ways no one expected just a year ago. According to the report shared with crypto.news, airdrops continue to lead as “one of the most effective tools for attracting new users to the crypto ecosystem, but in 2025, their relevance has reached a new level.”