Japanese action movie actors are issuing tokens again. Those who have been to Japan know that the promotional slogan of drugstores is 'Used by Japanese people', meaning that locals use it; the ingredients are very good because Japan has regulations that are stricter for domestic sales, while the quality for international sales may be poor.
The rules for this token are already very clear: it does not target Japanese people, only users from other regions, so this project is likely to end badly for them.