#AirdropStepByStep In the early cryptocurrency market, teams usually used ICOs (Initial Coin Offering) to raise funds. The investments collected this way were supposed to be used for further project development, but in practice, the funds were often misappropriated by the team, leaving investors with nothing. Due to the discrediting of this format over time, developers began to use a new market entry model - distributing tokens among active users and community members. Such campaigns were dubbed airdrops, as the team 'drops' assets into users' wallets. During the 'crypto winter' of 2018-2019, airdrops proved to be a more effective tool for attracting an active audience and entering the market compared to token sales. Depending on who and under what conditions tokens are provided, several types of distributions like hold drops, lock drops, and others are distinguished. However, the most popular are the so-called retro drops - distributions conducted after the product launch aimed at rewarding active users.