Trump's currency was launched just days before his second inauguration.

The market value of the currency peaked at $15 billion before settling at $7 billion.

Initial trading saw the currency rise to $74.59.

In an unprecedented move that blends politics with the world of digital finance, President-elect Donald Trump unveiled a new digital currency $TRUMP, just days before his second inauguration. The currency, launched on Friday, quickly became a focal point in the cryptocurrency market, highlighting Trump's affinity for unconventional methods to energize his base and generate global interest.

A bold launch of a digital currency

Trump's currency first appeared in the American president's posts on his social media platform Truth Social and the X network (formerly Twitter). Its official website describes it as a digital currency for resilience and a rallying cry following an assassination attempt on Trump in July 2024. The design of the digital currency features Trump with a raised fist and the words "FIGHT FIGHT FIGHT," referring to his response to the assassination incident in Butler, Pennsylvania.

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