The Trump coin was launched just days before his second inauguration.

The market value of the coin reached $15 billion at its peak before stabilizing at $7 billion.

The initial trading saw the coin rise to $74.59.

In an unprecedented step that blends politics with the world of digital finance, the elected president Donald Trump unveiled a new digital currency $TRUMP, just days before his second inauguration. The coin, which was launched on Friday, quickly became a focal point in the cryptocurrency market, highlighting Trump's affinity for unconventional methods to energize his base and spark global interest.

A bold launch of a digital currency

Trump's coin first appeared in posts by the American president on his social media platform Truth Social and on X (formerly Twitter). Its official site describes it as a digital currency for resilience and a rallying cry following Trump's assassination attempt in July 2024. The design of the digital coin features Trump with a raised fist and the words "FIGHT FIGHT FIGHT," referencing his response to the assassination attempt in Butler, Pennsylvania.