Binance has created an Alpha platform, which has now become the key 'gateway' for projects to get listed. It has revamped the previous listing methods. This Alpha is like a 'leveling up newbie village', specifically providing opportunities for promising but nascent Web3 projects to showcase themselves. If a project performs well in Alpha, it can then proceed to Binance's futures or spot trading platforms to 'take on challenges'. Furthermore, all other listing methods will have to follow Alpha's rules afterward.

There are two scenarios for listing on Alpha: one is for project tokens that have not yet officially circulated, referred to as non-circulating projects, which must go live through an exclusive TGE or initial airdrop, requiring user support, reasonable token distribution, secure code without vulnerabilities, and a reliable team; the other is for mature projects that are already circulating in the market, which can apply through specific features, and their trading performance must be stable.

For a project to upgrade from Alpha to the futures platform, those that have never been on Alpha must also undergo similar reviews. Projects launched on Alpha must have high trading volumes, stable prices, and must not engage in any underhanded activities; the project itself must also be stable and compliant. If a new project wants to enter the spot platform, it can first try other channels, and direct applications must meet Alpha's standards. Projects that have already launched on Alpha also need to have active trading, comply with regulations, and not have major issues.