When Kaito Meets Ethos
Today I want to talk about @KaitoAI and @ethos_network
Many people on Twitter subconsciously think that the two are the same thing, but in my opinion, the starting points of the two are fundamentally different, and the final outcomes will also differ.
First, let's talk about @KaitoAI: it's a typical outsourcing platform. I don't know if you have ever downloaded an app where many merchants pay advertising fees to the app platform. You just need to follow the tasks above, help share on Facebook, Instagram, or fill out questionnaires, etc., and the platform will give you 0.1-10 dollars, while most of the fees are pocketed by the app. Doesn't it feel a bit similar? @KaitoAI is the app, merchants are the project parties, and those who complete the tasks are us small players. Essentially, it is meant to serve the project parties, saving them time, manpower, and financial costs in finding KOLs for promotion. They just pay @KaitoAI a sum of money, and everyone will take orders autonomously. In the end, only the project parties benefit, while the small players may end up with nothing.
Now let's talk about @ethos_network: I am currently in a state of being locked out, only able to peek through the cracks of the door. If I say anything incorrect or lack a full understanding, please forgive me, everyone should know that the core product of Ethos is a browser extension, right? After downloading it, it will give you a score (the base score is 1200, which can be adjusted based on your behavior, but I don’t know why I gained 25 points). It's somewhat like an episode of Black Mirror, where the score floats above everyone's head, and each person can rate you (is the inspiration still from Black Mirror?). The level of the score represents your credit and quantifies you as a person. At this point, as long as the project party installs this software, they can intuitively know who to promote and who to exclude.
My thoughts:
Actually, I don't really like the feeling of being directly scored as an individual, but I feel powerless to change it. As the saying goes, if you can't win, join in. This scoring mechanism is too one-sided, and there are also issues of traffic monopoly. It remains to be seen how the project parties will optimize the algorithm to provide everyone with a fair scoring mechanism.