As the cryptocurrency market evolves, Binance is deeply committed to maintaining a responsible listing framework that prioritizes user protection, regulatory and compliance aspects, and the quality of long-term projects.

Binance Listing Products Overview:

Binance Alpha: Binance Alpha acts as a pre-listing token selection pool focused on identifying promising early-stage crypto projects in the Web3 ecosystem and provides a potential path for those projects to be listed on Binance's central exchange. Access to Binance Alpha can be obtained from both Binance Vault and Binance Exchange. This seamless integration allows users to trade selected early-stage tokens on-chain without the need for a Web3 wallet or external transfer.

Binance Futures: Binance Futures is the largest crypto futures platform by trading volume. Users can use futures and other derivatives for liquidity, express their views on the market, and hedge their portfolios against unexpected market movements. Derivatives allow users to take long and short positions without holding the underlying token.

Binance Spot: Binance Spot is the largest crypto spot platform in terms of trading volume, allowing users to buy, sell, and hold high-quality crypto assets directly, thereby facilitating asset ownership and long-term holding. In addition to direct spot listings, Binance provides various opportunities for projects to increase exposure and engage users, such as HODLer Airdrops, Launch Pool, and Mega Drop. These initiatives provide valuable opportunities for projects to engage with Binance's large user base and gain early momentum, while users can access these tokens before they are formally listed on Binance Spot.

Launch Pool: Binance Launch Pool allows users to earn new project tokens for free when they lock BNB (either through Binance Simple Earn or decentralized BNB assets held in Binance Vault) and other supported tokens.

Mega Drop: Binance Mega Drop integrates Binance Simple Earn with Binance Vault, giving users early access to carefully selected Web3 projects. Users can lock BNB or earn points by completing Web3 quests (such as interactions or transactions), which determine their proportional token rewards.

HODLer Airdrops: Binance HODLer Airdrops distribute token rewards based on historical snapshots of users' BNB holdings that are temporarily taken in Binance Earn and/or on-chain yield products. By subscribing to fixed and/or flexible earning, and/or on-chain yield products with BNB, users automatically qualify for HODLer Airdrop rewards.