$ETH In greater or lesser measure, all people care about price, regardless of how much money we have. "Cheap" and "expensive" are two key metrics we use to make decisions every day. Are you at the supermarket? You're probably checking if the products are cheap or expensive. New phone? Cheap or expensive... It's the normal way to decide where and when to spend money, except when we talk about crypto assets.
That is to say, price matters. But it shouldn't determine your decision by itself. If the price of a token is cheap — as is the case with memecoins Shiba Inu and Dogecoin, which are valued in fractions of dollars (units smaller than a cent) — it doesn't mean the price will go up. And if the price is high, as with Bitcoin and Ethereum, it doesn't mean it can't still increase even more.