The logic behind it is to encourage users to put a large amount of funds (I think $10,000 is quite a lot, but the wealthy can do as they please) into Binance, one is to encourage the use of new features.

Binance's 12th Exclusive TGE goes live today with a requirement of 45 Alpha points. This time, it’s clear that it’s designed for big players and active Alpha users from the past 15 days to benefit. Big players don’t need to do anything; as long as their balance on Binance has exceeded 10,000 U each day over the past 15 days, they earn 3 points a day, totaling exactly 45 points in 15 days. Didn’t someone say that holding BNB didn’t yield benefits? As long as you, as a big player, have enough BNB, the exchange must have also allowed you to maintain a balance above 10,000 U, right? So, they give you a sweet deal while encouraging you to rack up Alpha points. They’re worried you might overlook this benefit, so they set the points at 45, and if you look at Binance Square, the proportion of those meeting this score is definitely not high. What about us retail investors? We’ve also benefited, right? Feels good, doesn’t it? Let’s keep it up and accumulate more Alpha points.